When Google Fiber and Webpass came together under one brand, the challenge was bringing Google's clean, established identity together with the quirky personality that made Webpass unique. Bold shapes, vibrant colors, and a little unexpected humor helped bridge the two, creating a cohesive brand experience without losing its character.
ROLE
Creative Director
scope
Brand Strategy • Creative Direction • Visual Identity • Web Design • Digital Campaigns • Print & Direct Mail • Brand Experiences
We captured real customer stories in a testimonial video, then extended the quotes and imagery into Uber in-app ads and paid media to reach movers and new residents during a key decision-making moment.
We turned a common video-call pain point into a playful, relatable campaign that spanned direct mail, paid social, and display. The "resting glitch face" message showcased how Google Fiber keeps you looking and sounding like yourself — no lag, no awkward frozen moments.
- 01Note to Future SelfA letter from your future self telling you to get Google Fiber Webpass internet even sooner than you did.
- 02Internet Bill Decoder
- 03No Nonsense Club
Bringing the brand's playful personality beyond the screen through thoughtful gifts and branded experiences.
